In the first picture Arnold is bigger then life, and is how we are use to seeing him; big, bad, and powerful. It is very loud in color with tons of red, black, white, and yellow. Those colors and large bold print are used to excite you or "pump you up".
In the second picture Arnold is toned down, cool, calm. He is trying to look "trustworthy" and personable. The colors are mellow, and patriotic without over doing it. They are trying to accomplish this by using cooler colors of white, light blue; with very little hits of red and black to keep your eye drown with out being too loud.
2. How does he make you feel?
The first picture makes me feel a little overwhelmed. It is so loud and bright that it makes me either look away or read it as quickly as I can. If I was into this kind of magazine it would make me interested in the articles.
The second picture makes me feel interested in what he is marketing himself for. It also kind of bores me, its a little uninspiering and dull.
3. How do those "looks" influence how you feel?
The first picture looks strong, big, powerful; all those things I associate with Arnold. This picture is comfortable to me, because this is how I see him, as the Terminator, when I think of Arnold.
The second picture give me an uneasy feeling; almost untrustworthy. It is not the Arnold I see when I think about him. It's almost like he is playing at a game; putting on someone else's clothes. He is trying to sell himself as something else that I am not use to seeing and freaks me out a little and I want to say "put on the glasses, Say "ill be back'". It seems unreal.
4. What do you think about this person?
In the first picture I think of this person as the actor I know and actually enjoy watching. The good, sometimes sad, though guy who always saves the day and defeats the bad guys.
In the second picture I think of this person as a successful individual that is open, friendly and wants to do something for me. I think he is a bit cheesy and campy. I think he needs to get dirty, pick up a rocket launcher and save the day.
5. What lifestyles, values, points of view are represented or omitted?
The first picture is represting a group of intense men. Men who are either, interested in health, muscle, working out and looking good. It may be for men who are middle to upper middle class who can afford the time and money needed to obtain this look.
The second picture is representing "interesting" people. People who are a bit more on the wealthier side. The average man does not read this magazine. It represents people of with a higher education that would know who these people or subject are. It uses language that is not used in everyday conversations like "dubious and allies".
6. What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact, etc...
In the first picture the way Arnold is posing sideways, face forward, bicep bulging, sunglasses on, cut on his forehead, he is showing a tough, powerful man that every guy wants to be like and every girl wants. The flames add to the tough guy, not afraid of anything look.
In the second cover Arnold is well lit, smile on his face, white teeth, expensive suit, ring, finger pointing at YOU, and arms open in a casual "I'm comfortable with me, you can rely one me" way, and the use of Red, White and Blue, are all reminicent of Uncle Sam. This technique has been used over and over in many ways and styles to instill patriotic feelings in the readers or anyone who just happens to see this picture.
In the first picture I think of this person as the actor I know and actually enjoy watching. The good, sometimes sad, though guy who always saves the day and defeats the bad guys.
In the second picture I think of this person as a successful individual that is open, friendly and wants to do something for me. I think he is a bit cheesy and campy. I think he needs to get dirty, pick up a rocket launcher and save the day.
5. What lifestyles, values, points of view are represented or omitted?
The first picture is represting a group of intense men. Men who are either, interested in health, muscle, working out and looking good. It may be for men who are middle to upper middle class who can afford the time and money needed to obtain this look.
The second picture is representing "interesting" people. People who are a bit more on the wealthier side. The average man does not read this magazine. It represents people of with a higher education that would know who these people or subject are. It uses language that is not used in everyday conversations like "dubious and allies".
6. What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact, etc...
In the first picture the way Arnold is posing sideways, face forward, bicep bulging, sunglasses on, cut on his forehead, he is showing a tough, powerful man that every guy wants to be like and every girl wants. The flames add to the tough guy, not afraid of anything look.
In the second cover Arnold is well lit, smile on his face, white teeth, expensive suit, ring, finger pointing at YOU, and arms open in a casual "I'm comfortable with me, you can rely one me" way, and the use of Red, White and Blue, are all reminicent of Uncle Sam. This technique has been used over and over in many ways and styles to instill patriotic feelings in the readers or anyone who just happens to see this picture.
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